Kathryn Baker's passion for revenue management developed when the discipline itself was still emerging in the early 1990's. After working in Front Office, Sales, and Conference Services positions in San Diego, Kathryn became the Revenue Manager for the Westin Horton Plaza in San Diego and has not looked back since. After her promotion to Director of Revenue Management for the property, the Westin enjoyed double-digit RevPAR growth for the first time in years, along with a record number of sell-out dates.
In 1998, Kathryn assumed the role of Regional Director of Revenue Management for Starwood Hotels at the time of the Sheraton and Westin integration. Kathryn supervised revenue management in the Mid-Atlantic region, which was comprised of 40+ hotels within seven brands ranging from small airport hotels to resorts and conference properties. Subsequently, she took on responsibility for the 12 hotels in and around New York City. Kathryn was part of the opening team for the flagship W Hotel New York (which achieved 100% RevPAR pentration with the competitive set in five months of full inventory availability) and led the five brands in the city in working together to ensure Starwood's market penetration was maximized. Kathryn also became the Project Manager for the global installation of TLPe (TopLine Profit), Starwood's automated revenue management solution.
As the corporate Director of Revenue Management starting in 2000 for the Lodging Division of Intrawest Corporation, Kathryn introduced revenue management as a culture and discipline to Intrawest's North American condo resorts as the company increased its inventory to over 10,000 individually-owned available units. In this capacity Kathryn facilitated training on revenue management and sales topics to audiences large and small, co-facilitated the Intrawest Destination Sales School, as well as created Intrawest's Revenue Management University and manged its annual meetings. Kathryn also designed revenue management applications for non-lodging departments, including retail/rental, golf, and ski lift ticket sales.
Since 2007, Kathryn has taken on a consulting role, assisting clients with widely varied revenue management needs, consulting on both development and existing projects for hotels and resorts ranging from small properties to full-service, multi-unit resorts.